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Have Licensees Who Sell Your Product to Build A Pipeline Of Leads

Updated: Apr 16

Unleash the Power of Licensees: A Blueprint for Business Growth

In the fast-paced world of business, the key to success lies not just in the quality of your product, but also in how effectively you can get it into the hands of your customers. Imagine having a team of dedicated licensees enthusiastically driving the sales of your product, expanding its reach, and consistently filling your lead pipeline. It’s not just a dream – it’s a reality waiting to be embraced. Today, we're delving into the dynamic strategy of Having Licensees Who Sell Your Product to Build A Pipeline Of Leads. Get ready to learn how to harness this powerhouse strategy to propel your business to new heights.

Step 1: Identify Potential Licensees

Just like casting for the perfect actors in a blockbuster movie, finding the right licensees is crucial. Look for businesses that align with your brand, comprehend the value your product offers, and possess the necessary network to effectively sell it. Target those who share a similar customer base and can passionately advocate for your product.

Step 2: Structure a Fair Licensing Agreement

Build a solid foundation for your partnership by outlining clear expectations and obligations for both parties. Define the fee structure, territory coverage, marketing commitments, and sales targets. Ensure that the agreement is attractive enough to make your product an irresistible proposition for your licensees.

Step 3: Educate Your Licensees

Empower your licensees with in-depth knowledge about your product, its unique selling points, and the target audience. Conduct comprehensive training sessions and equip them with marketing materials, sales pitches, and resources to effectively present the product to customers. Provide them with the tools they need to excel in their role as ambassadors for your brand.

Step 4: Create a Lead Generation and Management System

Provide your licensees with a roadmap for success by establishing best practices for lead generation. Share strategies that have proven effective and ensure there is a system in place to capture and manage leads effectively. Tailor the strategy to accommodate the diverse methods and preferences of each licensee.

Step 5: Promote Cooperation Among Licensees

Encourage collaboration among your licensees by fostering a sense of teamwork and camaraderie. Create opportunities for them to share experiences, successes, and strategies, whether through regular meet-ups or online discussions. Emphasize the importance of learning and growing together to achieve collective success.

Step 6: Monitor and Reward Performance

Track the performance of each licensee using a comprehensive tracking system. Analyze data to identify trends and areas for improvement, and implement incentives to reward high performers. Recognition and appreciation are powerful motivators that can drive continued success and foster a culture of excellence among your licensees.

Step 7: Continuously Evaluate and Revise the Strategy

Stay agile and adaptable in the face of evolving market dynamics by continuously evaluating and refining your licensee strategy. Solicit feedback from your licensees, monitor market trends, and be prepared to make adjustments as needed. Remember, flexibility is key to maintaining a competitive edge in today’s ever-changing business landscape.


By implementing these seven essential steps, you can unleash the power of licensees to sell your product and supercharge your lead pipeline. Take the leap, empower your licensees, and watch as your business grows exponentially. The journey towards success begins now – seize the opportunity and let your products reach new horizons through your dedicated network of licensees.

Explore Episode 125 - Set Up Distributors Who Sell Your Product to Build A Pipeline Of Leads for additional strategies to increase your leads pipeline and grow your business. Visit to access a treasure trove of articles and a checklist to help you implement these strategies effectively. It’s time to propel your business forward and achieve unparalleled success.

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