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Survey People Who Were Not Converted

Updated: Mar 20

How to Effectively Survey Non-Converted Leads to Grow Your Business

Hi, Entrepreneurs and Business Owners! In the competitive world of business, attracting potential customers is only the beginning. Converting those leads into paying customers is the ultimate goal. However, what happens when potential customers don't take that final step to convert? This is where effective surveying can make all the difference.

Why Surveying Non-Converted Leads is Crucial: 

Imagine your business as a puzzle, with each customer interaction serving as a piece. By surveying customers who didn't convert, you can gather valuable insights to complete the puzzle and understand why they didn't make a purchase. These insights are essential for tweaking your approach, improving your business strategies, and ultimately increasing your conversion rate.

Steps to Conduct Effective Surveys:

Step 1: Choosing the right timing

Right timing to survey customers is crucial. Aim to survey them while their experience with your business is fresh in their minds. For example, sending a survey right after a purchase or customer service interaction can increase the likelihood of receiving honest feedback. By capturing customers' sentiments at the right moment, you can gain valuable insights to enhance their experience.

Step 2: Craft Clear and Concise Questions

When designing survey questions, keep them simple and easy to understand. Avoid technical jargon or complex language that may confuse respondents. Clear and concise questions ensure customers can provide feedback easily and accurately. By focusing on specific and relevant questions, you can gather actionable feedback to address key areas of your business.

Step 3: Incentivize Participation

Offering incentives can boost survey participation rates. Consider providing discounts, coupons, freebies, or entries into a giveaway to show appreciation for customers' time and feedback. Incentives encourage more people to take part in the survey, resulting in a higher response rate and more valuable insights for your business.

Step 4: Utilize Multiple Channels To Reach A Diverse Audience

Utilize various survey distribution channels such as email surveys, website forms, social media polls, and physical store QR codes. By reaching out through multiple channels, you can capture feedback from different demographics and preferences, gaining a comprehensive view of your customer base.

Step 5: Analyze and Act on Feedback

After collecting responses, analyze them for patterns and common themes. Use this feedback to make informed decisions and improvements to your business, whether it involves updating products, changing marketing strategies, or addressing customer service issues. Acting on feedback shows your commitment to providing a better experience and building customer loyalty.

Step 6: Follow Up for Continued Improvement

Show customers that you value their feedback by following up with them. Communicate how their input has shaped your business and what changes you've implemented as a result. This builds trust, encourages future engagement, and provides opportunities for further suggestions or comments. By maintaining open communication, you can continuously improve your business and strengthen customer relationships.


In conclusion, surveying non-converted leads is a powerful tool for unlocking valuable insights, improving your conversion rate, and ultimately growing your business. By listening to your customers, understanding their needs, and continuously striving to provide the best experience, you can drive success and achieve business growth.

To further enhance your skills in boosting sales and growing your business, check out Episode 50 - Survey Past Clients To Boost Sales. Visit for a wealth of articles and strategies to help you grow your revenue, profits, cash flow, and the overall value of your business. Embrace feedback as a valuable tool for growth and success, and watch your business flourish.

Remember, it's not just about attracting customers – it's about converting them and fostering long-term relationships. Take these steps to heart, implement them in your business, and watch your success soar!

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